What To Blog About In Your Business?

I highly recommend reading this great article 83 B2B Social Media Blog Post Ideas | Social Media B2B. It is full of ideas to create blog posts. Some of the ideas are great and others are completely weird. What 5 Experts Say About… Interview internal employees and ask them to answer simple questions (by email even) […]

Why are Photos & Video Important in B2B Industrial Marketing

In the age of digital cameras, there is no excuse to not have gazillions of photos and short video clips available for use in marketing your company. We can use photos and videos all over your website, on your Google My Business listing, on Facebook, in a blog, in email marketing, etc.

How to Send Text Messages via E-Mail

You can send text messages from your email. The info below is a summary of two blog posts by David Kirk at Tech-Recipes.com. Some of it might be out-dated due to mergers and acquisitions, but once you know how it can be done, a little bit of internet sleuthing should turn up the correct address formats. […]

Why Use a Professional Video Production Service

Introducing our new top-of-the-line professional video production services from Baer Marketing! Every business needs quality video to: tell your story promote specific products feature customer testimonials Doesn’t your company deserve a high quality video like this? According to the  Harvard Business Review, “people only remember 20% of what they hear and 30% of what they see, […]

Social Media? C’mon, you gotta be kidding me!

  Industrial Companies Don’t Do Social Media! Really? 9 points to consider and thousands of industrial users waiting for you! Do you remember back when people thought that fax machines were ridiculous? And then email… it’s too hard and time consuming… plus, who would use that? A cell phone? Why would anyone need a big, […]

Desperately Seeking Americans for Manufacturing Jobs

Here is my take on a recent article I came across, “Desperately seeking Americans for factory jobs.” Machinists make about $60,000 a year. With overtime that income can get close to $100,000 a year. Thousands of these jobs are available right now. Tens of thousands of machinist jobs will become available over the next decade […]

Why Are You Making It So Hard To Buy From You?

If your company is like this, then you’re in big trouble and you need to fix it quickly! Here is the maddening experience I recently had.  I’m in the market to purchase a treadmill so I was trying to keep my business with local companies before I went to a big box store. And here is […]