B2B Industrial Website Design Raleigh NC

B2B Website Design, SEO and Website Security

B2B industrial website design services for Raleigh area companies are specialty web design, digital marketing and SEO programs for business-to-business companies in Raleigh NC and beyond. Why? Because B2B marketing is very different from business-to-consumer (B2C) marketing. Traditional search engine optimization (SEO) and even most search engine algorithms focus on B2C, so your B2B business needs a partner who understands how to make B2B marketing work in an online world designed for B2C.

Baer Web Design helps you reach out effectively to new, targeted business prospects locally, regionally and nationwide. For more than 15 years, our industrial B2B website design and digital marketing services have helped small and mid-size Raleigh area companies improve online for a better bottom line. This has included companies in the industrial and manufacturing sectors, construction & building trades contractors, professional B2B services and more.

Baer Web Design's digital marketing and website design services include features such as responsive design that auto-adjusts your website for all screen sizes, website security services to stop attacks on your website and to fight malware, viruses and other attacks could affect your company. We provide local SEO (search engine optimization) as well as regional and national SEO. And, for example, we provide Raleigh NC area companies with simple and advanced customer inquiry forms for your website. These are just a sample of the many features that we can build into your website design and we customize features for your particular needs.

Call us today to start a conversation about your company and how to boost your online presence in Raleigh, NC, Wake County, the Triangle, throughout North Carolina and beyond.  You need to be there when companies anywhere your potential  customers are looking for the services you provide!

B2B Industrial Website Design Raleigh NC
B2B Industrial Website Design Raleigh North Carolina

Serving The Raleigh NC Area

Also serving B2B custom manufacturing companies and OEM suppliers in these Raleigh, North Carolina area cities and everywhere in between...

  • Raleigh, NC
  • Durham, NC
  • Chapel Hill, NC
  • Cary, NC
  • Garner, NC
  • Clayton, NC
  • Smithfield, NC
  • Goldsboro, NC
  • Selma, NC
  • Wake Forest, NC
  • Apex, NC
  • Morrisville, NC
  • Sanford, NC
  • Siler City, NC
  • Butner, NC
  • Hillsborough, NC
  • Henderson, NC
  • Fuquay-Varina, NC
  • Graham, NC
  • Burlington, NC

Dramatic Changes to NC Industry Since 1990

Having worked with Raleigh area companies since 2002, we have seen the B2B industrial market change dramatically here in North Caroina (Changing Face of North Carolina Economy). Twenty years ago, small and mid-size industrial companies in Raleigh and throughout North Carolina were struggling tremendously and often failing. The industrial markets they had served for so long were facing great economic pressures. Furniture manufacturing, for example, was moving away, and every company that provided parts, components, supplies and services to the furniture manufacturing sector was badly effected. Tobacco growing,  processing and related manufacturing and services were also severely effected by trends in society and government action to that effect. And low tech textile mills and clothing manufacturing moved overseas.

Small NC companies struggled with the need to find new methods and new markets. Advanced manufacturing was sweeping away older operations that weren't keeping pace with technological change. The steps of the sales cycle became shuffled and confusing as the very nature of sales and marketing was rapidly changing. A company's online presence became the new front door to their business and their online message became the new sales pitch, without the chance to even talk to prospects until they had already checked out you and your competitors online.

The New B2B Industrial Market in North Carolina

And finally, in the last 5-10 years, new, vibrant and high tech small manufacturing companies have arisen, with great opportunities reaching out to a wider variety of customers located in North Carolina and beyond. Major new industries, needing new local and regional supply chains, saturated North Carolina in the past few decades. These new and growing North Carolina industries included

  • Biological & pharmaceutical research and manufacturing corporations
  • Automotive, truck & heavy machinery manufacturing companies
  • Aerospace & defense services, supplies and manufacturing companies
  • New energy such as wind power generation and solar power companies
  • Higher tech furniture manufacturing plants
  • Advanced textile research and manufacturing companies

These new industries have brought great new opportunities to young agile and aggressive new companies who supply them.  B2B industrial website design, SEO and website security have become essential to your success.

Digital Things We Do For B2B Industrial Website Design Raleigh Area Companies

Baer Web Design helps industrial clients in Raleigh, NC and nearby areas every day in a variety of ways on all kinds of website updates, site maintenance, website security, and digital marketing efforts. The following items are a small sample of day-to-day tasks that are part of ongoing efforts for B2B industrial company clients and other online marketing clients.

Local SEO Services for Trash Bin Cleaning Company in Wake County NC

Providing local SEO services to a startup home services contractor that offers a trash bin cleaning service to homeowners and businesses in southwestern Wake County, North Carolina. We are now managing and optimizing their Google Business Profile (GBP), creating targeted GEO-SEO city pages, and employing advanced SCHEMA markup code to tell search engines exactly what we want them to know about each specific web page.

Client: Home Services Contractor Company
Where: Cary, NC
Area: Southwest Wake County

Using Google Search Console for fast SEO indexing of new or changed web pages.

Local SEO for Geo-Targeted Web Pages
Using Google Search Console

Using Google Search Console For Fast SEO Page Indexing

We added Schema local SEO to geo-targeted pages for a small contract manufacturing company in the Raleigh, NC area. Our custom geo-targeted web pages bring SEO focus to individual cities and towns in regions where this manufacturer wants to be found in search results. Then we submitted the updated pages to Google Search Console for quick indexing. Because Google knows that Baer Web Design is a reliable SEO company, the pages were indexed in less than 3 days! We can do the same for your company!

Client: Small contract manufacturing company
Where: Triangle region of North Carolina
Near: Raleigh, NC

Side by Side Before and After Testing for Website Updates

Comparing Side by Side, Before & After Screenshots with VRT

Side By Side, Before & After Visual Testing for Quality Assurance

We're rolling out automated, side by side, before & after screen shot comparisons for all client websites for any type of website updates. It's called Visual Regression Testing and it offers a huge boost in quality assurance following website updates.

It is common in website design to have minor or major discrepancies appear on web pages after updates. Sometimes these errors are blatantly obvious. But the errors are often subtle and hard to detect with a quick human visual scan. Automated visual regression testing finds even the most minor discrepancies between before and after screen shots of your website pages after updates. This is just another part of our attention to detail, our quality assurance, and our commitment to our clients to keep giving them the best website possible!

Client: Useful for any company with a website
Where: Raleigh Durham Chapel Hill Area of North Carolina
Near: Raleigh, NC

Website security padlock in a code vortex

WordPress Security - Pingbacks

WordPress Security Fix - Disabling Pingbacks

Implemented website security fix for Triangle area manufacturing clients in North Carolina after a weekly security bulletin featured a new WordPress security vulnerability. It showed "an unauthenticated blind SSRF in the pingback feature... To exploit this vulnerability, an attacker would utilize WordPress pingbacks... in combination with other vulnerabilities."

Our fix for WordPress websites included disabling pingbacks on existing website blog posts plus disabling pingbacks for all future blog posts. Additionally, WordPress plugins were updated as part of our regular monthly site management plans to provide additional security to our client companies.

Discover more about WordPress website security from Baer Web Design.

Client: Small & mid-sized B2B commercial and industrial companies
Where: North Carolina
Near: Raleigh, NC

WordPress Security Vulnerability Reports

WordPress Security Vulnerability Reports

Vulnerable plugins and themes are the #1 reason WordPress websites get hacked. Every week, we receive the latest WordPress Vulnerability Report that covers recent WordPress plugin, theme, and core vulnerabilities. We review the list to determine if any of our client websites are affected and we address any security issues as needed. We also have daily malware scans and alerts plus numerous additional WordPress Security measures to protect our clients' websites.

If you are concerned about your website security, then call us today to discuss your website security and analyze your vulnerabilities.

Client: Any Company With A Website
Where: North Carolina
Near: Raleigh, NC

CAD Technical Drawing Files Upload DXF and DWG Files

Uploading Technical Drawings - DXF and DWG Files

Many manufacturing companies, like our steel fabrication client in Eastern North Carolina, have been frustrated by the inability of customers to upload CAD files via their website contact form. WordPress website designers with technical customers have been equally thwarted by the limited file types allowed for uploading by the WordPress web design system.

But with some research and testing, Baer Web Design has found a method that allows your contact form to upload almost any type of CAD files or other technical files that a manufacturer would need. If your customers need to upload DWG, DXF, IGES or other CAD files, we can make that happen for you just like we did for our steel fabrication client. Call us today to discuss your specific contact form and file uploading needs.

Client: Steel Fabrication Company
Where: Eastern North Carolina
Near: Goldsboro, NC

Industrial Website Image Galleries

Industrial Photo Gallery Advice

Had a long educational consultation with a potential industrial machinery client about website photo galleries for industrial companies. We discussed how authenticity matters and the need to use a company's original photos because purchased stock photos don't offer any useful options for industrial companies. Plus, qualified industrial buyers prefer authenticity. For example, everyone has seen the nearly identical stock photos of welders, with sparks flying, that are far too common on industrial websites... and meaningless for most industrial companies. ---See Full Article ---

Client: Custom Industrial Machinery Manufacturing Company
Where: Raleigh-Durham area
Near: Morrisville, NC

Logotype or text logo example

Logotype / Text Logos

Created a custom logotype / text logo for a value added distributor of hydraulic hose and fittings near Raleigh, NC. Logotypes, also known as text logos, are great for small and mid-sized business and are a fast and low cost way to get a simple, but still effective, business logo. Full blown, multi-faceted business logos, on the other hand, can cost a few thousand of dollars and takes weeks, or even months while sorting through numerous design options and multiple rounds of revisions. We also do full logo design!

Client: Hydraulic and Pneumatic Parts and Supplies Distributor
Where: Johnston County, North Carolina
Near: Smithfield, NC

Malware Security and Jetpack Security Scan for WordPress

Malware Attack Stopped on Client Website

Fixed malware insertion on the WordPress website of a custom manufacturing client. Using Jetpack's Security Scan service for on-demand and daily malware scans, the malware was flagged and the infected files were discovered. As a Jetpack Agency Partner, Jetpack tech support guided us in disabling and neutralizing the threat. Additionally, using Jetpack activity logs which we had installed on the client website to record and time-stamp all site changes, we identified and fixed the specific plugin that had been hijacked to allow the malware entry.

Client: Custom Manufacturing Company
Where: Wake County North Carolina
Near: Raleigh, NC

Independent Pharmacy in Apex NC

New Website Launched for Independent Pharmacy

Launched new website for small, independent pharmacy serving Apex, Cary and Holly Springs, NC. The new website was launched just prior to COVID vaccinations becoming available and was intended to help this pharmacy handle the expected rush of new patients / customers that would be getting vaccinations. The website is optimized for mobile and desktop screen sizes and has on-page SEO built into every page. HIPAA compliant forms and HIPAA compliant email and faxing are available any medical or pharmacy related websites.

Client: We Care Pharmacy of Apex
Where: Apex, NC
Near: West Williams St and Apex Peakway,Apex, NC 27502

Adding catalogs and lineards to industrial websites - Industrial B2B website design services

Added Line Card & Catalog PDFs

Added PDF linecard and Parker PDF catalogs along with catalog cover images to the website of a hydraulics hose and fittings distributor near Raleigh, NC. Adjusted their B2B website design to make new website content flow smoothly.

Client: Hydraulic Hose and Fittings Distributor
Where: central North Carolina
Near: Raleigh, NC