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How to Easily Count Characters and Words
Did you know that the first sentence of the Gettysburg Address has 30 words and 175 characters? Me neither. But that’s not the important point. The important point is that we sometimes accidentally send a message before we’re ready to send it. In this day and age of tweeting and other micro-blogging services, it is […]
Regional Industrial Trade Shows List
UPDATED: January 10, 2012 I recently made a Facebook post about the value of smaller, more specialized regional industrial trade shows for SMB industrial & manufacturing companies. It was based on an excellent article I read on Regional Manufacturing Expos. My twitter friend and fellow industrial marketer @Achintamitra added even more insight to the subject in […]
What is Social Bookmarking & How Did Reddit Get 2 Billion Impressions in December?
Reddit Gets 2 Billion Impressions in December, Leaving Digg in the Dust Social bookmarking is an important and powerful part of SEO and your company should be doing it. The big sites in social bookmarking include Reddit, Digg, StumbleUpon and Delicious as well as scores of other sites. As the headline suggests, these are powerful […]
Why and How to Tweet Industrial Trade Shows
Manufacturing Trade shows are still alive and you can breathe new life into them with Twitter! In a recent Facebook post I linked to a short article from Automation.com about the value of regional industrial trade shows for SMB industrial & manufacturing companies. I’ve also been assembling a list of smaller, regional industrial trade shows. […]
A 10 Minute Marketing Plan Any Business Can Use
A simple one-page Word document to get you thinking about sales and ROI for 2012. Can you dedicate 10 minutes right now to helping your company succeed in 2012? Most small and mid-size industrial and manufacturing companies don’t have formal marketing plans. Many still wait for business to come to them. Most do very little […]
What is RSS and Easy Ways To Use It
RSS to Email – A “How To” Article from Baer Marketing Like many small business people, you might feel overwhelmed with the deluge of information coming at you from all sides; twitter, facebook, blogs, trade publications, videos, websites, etc. So how do you keep up with the best sources of information pertinent to your company? […]
Does B2B Social Marketing Work?
“How One SMB Makes B2B Social Marketing Work” @thebyard @IVCiLLC @garyvee “Someone can search for a product name and we come up, which is great, but it doesn’t really show our value… Through social media and our blogging efforts, we can put out thought leadership content.” This is what Adam Kaiser, director of marketing at IVCi, […]
Easy Blogging & Bookmarking As Part of Your Social Networking Strategy
Serial entrepreneur and blogger Brian Wong had a great post about “How To Automate Your Blog Work Flow And Increase Your Search Engine Ranking.” http://ow.ly/7xciW So with a little bit of one-time effort setting up all of your social networking accounts, the workflow methods suggested by Brian can make your ongoing efforts very automated and very […]
Why Is There A Skilled Labor Shortage in Manufacturing?
A recent post on Skilled Labor Shortage issues in the LinkedIn group Fabricators & Manufacturers Association generated a robust discussion that is worth reading. From talking to many of you with SMB manufacturing companies over the years, I know that most of you have experienced trouble hiring qualified and committed workers across the skilled machining specialties. […]