trade show panoramic view

Trade Show ROI for Manufacturers

Two articles combined… How to Make The Most Of Trade Shows and Are Trade Shows Still Worth It for Manufacturers? Timeless marketing wisdom on how to get the most ROI from your trade shows and a more recent article summary with great advice about sending the right people… sales, not marketing people.

Increase Productivity – 3 White Noise Background Sound Generators

Back in college, some of my friends thought I was crazy because I used to like to study in the cafeteria. There was a constant buzz of activity and background noise, and seldom did any single noise stand out from the rest. I also spent a lot of time studying and researching in the library […]

How to Send Text Messages via E-Mail

You can send text messages from your email. The info below is a summary of two blog posts by David Kirk at Tech-Recipes.com. Some of it might be out-dated due to mergers and acquisitions, but once you know how it can be done, a little bit of internet sleuthing should turn up the correct address formats. […]

CRM in the Cloud: Part 1.6 of 3

Again, just further evidence of why it is smart to move to cloud based software. If at any time in this article you get confused or overwhelmed, just skip to the end. The fiasco of restoring and synchronizing my ACT Database continues.  I’m now on my third session trying to restore my ACT customer database […]

CRM in the Cloud: Part 1.5 of 3

Just a quick note on CRM (customer relationship management / contact management) and why the cloud (internet based) is better than installing a software based contact database on your computer. My less than one year old custom built computer from a local computer supplier turned out to be a lemon. (but they are replacing it […]

CRM in the Cloud: Part 1 of 3

I recently switched to a “cloud” based Contact Management / Customer Relationship Management (CRM) system after using ACT since 1999.  What is “cloud based”, you might ask?  It simply means a “software” solution based on the internet rather than installed on your desktop computer.  The reasons I switched include: I was tired of the cost […]

How To Make Awesome Flowcharts – Easy Too!

Thanks to a new post at Mashable (see item #5), I just discovered an incredibly easy to use Flow Chart system at LucidChart.com. I registered for the free account, and in about 5 minutes, I created a fairly attractive and informative flow chart showing how Baer Marketing integrates various cloud based services into our regular work […]

How to Use White Noise to Eliminate Background Noise

Do you ever wish the chatter  and noise around you would just go away?  Does the chatter and noise ever distract you or challenge your focus? Checkout these free “white noise” websites. WhiteNoisePlayer.com has 8 different sounds from standard white noise to ocean waves, wind and rain.  It’s relaxing and helps you focus on what […]

How To Sync Files To The Cloud Using Dropbox (Remote Backup Too!)

This service is so cool! I can’t imagine living without it. It automatically, seamlessly, instantly and invisibly syncs files from my laptop to my desktop, no matter where I am. And it serves as a backup of my important files as well. Plus, it enables my kids to sync their school projects between my house […]

How To Send Large Files

Do you ever have trouble sending or receiving large files? Do file attachments clog up your email or even it shut down sometimes? Have large attachments ever slowed down your system to a crawl? These are common problems. But there is an easy solution; a solution I have used myself and that I have implemented […]