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Category Archives: Manufacturing
Industrial Photo Gallery Advice
I recently had a long, educational consultation with a potential industrial machinery client about website photo galleries for industrial companies. We discussed a number of things related to photos he had taken over the years that he would like to use on a new website. AUTHENTICITY The first thing we discussed was authenticity. Industrial buyers […]
Case Study: Benton & Sons Fabrication
(Post updated November 1, 2020 and February 9, 2022. Original post published on January 11, 2018) To see the before and after home page image… Hover over image Click and hold (or tap and hold) the handle in the middle Drag the handle right and left to see before and after screen shots
Trade Show ROI for Manufacturers
Two articles combined… How to Make The Most Of Trade Shows and Are Trade Shows Still Worth It for Manufacturers? Timeless marketing wisdom on how to get the most ROI from your trade shows and a more recent article summary with great advice about sending the right people… sales, not marketing people.
Case Study: Becker Brothers Graphite
We created Becker Graphite’s first website in 2006. At the time, a lot of industrial marketing was still done in the big green Thomas Register print directories and many of Becker’s competitors had not yet established themselves on the internet. Becker’s new internet presence quickly helped them reach new customers nationwide. But with the mass expansion of […]
Why Is There A Dinosaur at Benton & Sons Fabrication
Why is there a dinosaur in front of a steel fabrication plant in Wayne County, NC? Learn the full story, watch the video and see the photo gallery! Please share the video using the green arrow button on the video or “Like” it on YouTube! You can view it on YouTube at http://www.youtube.com/watch?v=HF4ZJqx6k9U This Basic Brochure Style […]
Article Review: The Evolution of Manufacturing in America – Personal Stories from One Company
This is one of the best articles I have ever read on the current state of American manufacturing. The author takes an in-depth look at one company that started a century ago. He compares and contrasts production methods and workers of not-too-long-ago versus workers of today. He compares and contrasts the skill levels of workers […]
Desperately Seeking Americans for Manufacturing Jobs
Here is my take on a recent article I came across, “Desperately seeking Americans for factory jobs.” Machinists make about $60,000 a year. With overtime that income can get close to $100,000 a year. Thousands of these jobs are available right now. Tens of thousands of machinist jobs will become available over the next decade […]
Regional Industrial Trade Shows List
UPDATED: January 10, 2012 I recently made a Facebook post about the value of smaller, more specialized regional industrial trade shows for SMB industrial & manufacturing companies. It was based on an excellent article I read on Regional Manufacturing Expos. My twitter friend and fellow industrial marketer @Achintamitra added even more insight to the subject in […]
Why and How to Tweet Industrial Trade Shows
Manufacturing Trade shows are still alive and you can breathe new life into them with Twitter! In a recent Facebook post I linked to a short article from Automation.com about the value of regional industrial trade shows for SMB industrial & manufacturing companies. I’ve also been assembling a list of smaller, regional industrial trade shows. […]