From articles about blogging for small businesses to whether or not social media marketing makes any sense for small industrial companies, to great tips on how to maximize your marketing at trade shows, these marketing and sales tips are useful for most small business-to-business companies, regardless of their niche. These articles, however, are especially useful for our primary target niche of small and mid-size B2B industrial, manufacturing and fabrication companies.

Our goal is to cover newer marketing topics such as how search engines work, Google My Business, local SEO, general SEO, targeted geographic marketing for regional businesses, Google’s E.A.T criteria, and more to help you in your marketing endeavors.

We know that marketing is very often a weak component for most small companies. In fact, the responsibility for marketing in a small business often gets dumped on a receptionist, an office manager, a human resources person, or simply the person in the office who seems to know the most about computers… But this person is usually not someone trained for the tasks and the full scope of marketing. So our sales and marketing blog articles try to make their life easier and their marketing efforts more successful!

We aim to remove some of the mystery of marketing, inspire some creative thought, and show you simple ways to boost your marketing efforts. And since marketing is primarily online nowadays, internet marketing is generally our focus. We’ll help you drive traffic to your website in hopes of converting those site visitors into prospects and eventually to new customers is the goal.

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