Website Upgrades | Baer Web Design - Nationwide from Raleigh NC

Is your website out-of-date?
Have you been waiting years to get those changes done to your website that you've wanted for so long?
Has your website designer disappeared and you don't know where to turn?

Whether you have an old HTML website or an old WordPress website, we can help you. If you’re not yet ready to invest in a completely new website, then we can likely make some upgrades to your existing site that will give it a more modern and appealing look, improve it’s functionality and enhance it’s effectiveness on the search engines.

Your Website on Cell Phones & Tablets

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: Website Made for Mobile Devices

: Website NOT Made For Mobile Devices

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In May 2015, Google announced that more searches take place on mobile devices than on computers.

Modern websites have a feature called "Responsive Design." That means that whether you're using a cell phone, a tablet, a laptop or a desktop to view a website, each page will automagically adjust to fit on any size screen.

Old HTML and old WordPress websites are not responsive. They are horrible to look at on a phone or tablet. You can see only small parts of the page at a time. To see more, you have to scroll left and right as well as up and down. Basically, the pages don't fit on small screens and it is incredibly unfriendly to the site visitor.

If you have an HTML site, we can make you a parallel mobile site. It's not an auto-adjusting site. Instead it's a duplicate site made just for mobile devices. It works. You need it.

If you have an older WordPress site that is not responsive, then we might be able to add responsive functionality to your site.

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What We Can Do For You:

If you have an old HTML site, we can make you a parallel mobile site. It's not an auto-adjusting site. Instead it's a duplicate site made just for mobile devices. It works. You need it if you're not upgrading to a modern "responsive" website.
If you have an older WordPress site that is not responsive, then we might be able to add responsive functionality to your site.

On-Page SEO

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On-Page SEO means including certain page elements on your web pages that are known to be positive ranking factors for Google and other search engines.

Many website designers, unfortunately, don't understand much about Search Engine Optimization (SEO). The majority of website designers started their careers as graphic artists. They have a great eye for colors and graphical design elements like shadowing, texture and the many small design elements that add a bit of flair and class to a website. Others started as computer programmers. They write great code in a a variety of coding languages. But neither of those means they're well versed in the nuances of marketing or search engine optimization.

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So many websites might look great, but perform horribly on the search engines. We can change that!

Using a variety of on-page SEO essential elements, we can fix your pages by focusing on "long tail keywords", meta-tags, header tags, keyword density and proper use of a page's primary keyword phrase throughout the page. We also focus on readability for the user and the search engine by effectively using simple elements like bullet points, numbered lists, bold text and italic text. Every picture on a page also offers the opportunity to boost your search engine rank.

We have an entire page on our website about On-Page SEO. Please check it out!

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Video Upgrade

Video Upgrade Options

Shorten Video
Add Background Music
Add Audio Description as a second sound track over the music background
Add Text Overlays to visually describe different parts of the video
Add new images or short video clips into an existing video
Embed Video on your website
Create Your Own YouTube Channel for your company to host your video(s)
Search Engine Optimize your YouTube video channel and each individual video.

For the three sample upgrade videos below, the original video was 2:41 long. It was quite repetitive and it had no sound! Very boring! Very few people would ever watch a boring video of that length!

On the upgraded versions of the very same video, we extracted short clips of each of section of the original, long video. We combined those clips and shortened the entire video from 2:41 to only 33 seconds. But we still told the exact same story with the shorter version! We also added music to make it more appealing. We actually made 3 versions with different music background in each video. Please check out each new version to compare the music and see which one you like best! And then mute the audio and play one of the videos for comparison.

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Video Upgrade Version #1

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Video Upgrade Version #2

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Video Upgrade Version #3

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Video Showing Conditional Logic Form Fields

Content Management System

If your site is an older HTML site and you simply want to be able to edit specific sections of your page content on your own, then we can add a Content Management System to your existing website. We can enable editing in just a few areas of your website or in as many areas as you want.

add editable areas to select pages on your website so you can change and update written content regularly
add editable areas so you can change pictures on your website

To enable editing on your website, we will add class="editable" code to every area of your website, section by section and/or page by page, where you want editing enabled. And we do it in a way where you can change only the text or images, but not the look or feel of the website.