GEO-SEO Mini-Blog Target Marketing

GEO-SEO Target Marketing Page

The target marketing program uses GEO-SEO landing pages targeting specific geographic areas where you believe there are clusters of new potential customers for your company. The easy-to-use mini-blog updates are short, concise, and SEO-friendly snippets of content that are added to your website regularly. They are a powerful tool to showcase your products, services, and expertise. They engage your audience and improve your search engine rankings. And they provide a straightforward and efficient way to keep your website content fresh, boosting your search engine rankings, attracting potential customers, and driving growth for your contract manufacturing company.

• GEO-SEO Mini-Blog brings incredible SEO value to your company’s website everywhere you want and need to be found.
• GEO-SEO Mini-Blog is easy to use for your company to use. Every month, you answer a few very simple questions and add 2 to 3 sentences describing something you have done for a customer. Then press “Submit” and we do the rest for you!
• GEO-SEO Mini-Blog can be superior to regular long-form blogging; It is faster, more affordable, easier, and it is actually doable.
• GEO-SEO Mini-Blog overcomes the bias of search engine algorithms against B2B industrial companies. Search algorithms are designed for consumer-oriented businesses in local markets, so traditional SEO doesn’t work for companies like yours.

The GEO-SEO mini-blog target marketing program affordably helps small B2B companies make regular updates to their website content when otherwise, no updates would be made at all. And since regular site updates are a critical part of SEO, the GEO-SEO mini-blog program enhances your company’s ability to show up better in search results in any of your target geographic markets.

These types of companies are a perfect match for the GEO-SEO Mini-Blog marketing program:

• Small and mid-sized, business-to-business (B2B) companies.
• B2B companies that sell products or services beyond the immediate geographic area where they are physically located; For example, companies that target other cities in their state or neighboring states.
• SMB manufacturing and industrial companies are a perfect match for this program.

SEO Ranking Factors

There are dozens of factors involved in search engine ranking algorithms, but we’ll keep it simple. All of these factors are weighted differently and together they add up to your search engine ranking for any particular keyword phrase at any particular geographic location.

Here is a quick, simple look at how search engines determine rank on a search results page.

1. What are the keywords being searched and what is the intent of the person who is searching?
2. Does your website, or any of your competitors’ websites, have informative, helpful, quality content that closely matches the keywords and the search intent of the person who is searching?
3. What is your company's geographic proximity to the person who is searching?

Your proximity to the person doing the search plus the quality of the matching content on your website, plus the additional dozens of ranking factors, all combined, determine which websites get ranked higher on any search results page. So let’s look at how we can use those criteria to improve your company’s search engine rankings.

GEO-SEO Target City List

GEO-SEO means that this service is focused on search engine optimization (SEO) based on geography and proximity to your target customers. We want to help you get found in search results not only close to where your business is located but also in the target marketing of other geographic areas that are important to your company.

Most search engine ranking algorithms, especially Google, give significant weight and advantage to local proximity in search results. The algorithms were created with local, consumer-oriented businesses in mind, and it makes sense for them. But this pretty much ignores the fact that so many companies, like many B2B businesses and most industrial companies, have customers far beyond their local market area.

Even if your company matches the searcher's keywords and the search intent, if your competitor is located closer in proximity to the searcher, then your competitor will likely get ranked higher in search results than your company because proximity matters immensely. Even if your website is better than their website and even if your website clearly shows precisely what the searcher is looking for, proximity is usually more important.

It is not uncommon for an industrial or manufacturing company to want to show up in search results in multiple areas far from its physical location where clusters of potential customers are located. To accomplish this, we need to make your company local where you’re not local. A lot of digital marketing agencies try to do this for their clients, but they usually only take one of the multiple steps needed to achieve this.

So understanding how geographic proximity works in search results is essential. Understanding that geographic proximity means something different for industrial companies is critical. And understanding how to overcome the hyper-local bias of search algorithms is indispensable. This is why the GEO-SEO Mini-Blog program sets us apart from other website marketing agencies. We’ve studied this and we’ve tested it for 2 years. And we’ll let you in on a secret… It works!

Mini-Blog Examples

Mini-Blogs are minimum-effort content creation. Unlike long-form blog articles, which can be time-consuming and expensive, our Mini-Blogs offer a simple and efficient way to add new website content regularly.

We chose Mini-Blog updates because, over our 20+ years of industrial marketing experience, small and mid-sized industrial companies have rarely dedicated resources to routinely write full blog articles about their business. Some have made an effort, but it is never sustained. This very real obstacle has kept small industrial companies from updating their websites and many have lost significant search engine ranking over time.

We also studied similar micro-style updates successfully used by the social media industry. And we studied home improvement contractors that successfully use a similar method in cities and metro areas nationwide. Inspired by those successes, we adapted mini-blogging for the unique target marketing challenges of B2B companies like yours.

Routinely adding quality new written content to a website is critical to achieving and maintaining good search engine rankings. And that is why we started Mini-Blogs. We keep it simple. All we need from you are answers to a few simple questions each month. You won’t even have to do any digging… the info is likely in your head already! Each month we’ll send you an email reminder to submit a custom website contact form and answer these simple questions.

1. What problem or challenge have you recently solved for a customer?
2. Tell us a bit about your customer. What do they do? Where are they located?
3. Describe the solution that you provided to your customer in 2-4 sentences.

That is it… easy peasy. Just take a few minutes every month to fill out the form and click send. We’ll take care of the rest.