B2B Industrial Website Design Raleigh NC

B2B Website Design, SEO and Website Security

B2B industrial website design services for Raleigh area companies are specialty web design, digital marketing and SEO programs for business-to-business companies in Raleigh NC and beyond. Why? Because B2B marketing is very different from business-to-consumer (B2C) marketing. Traditional search engine optimization (SEO) and even most search engine algorithms focus on B2C, so your B2B business needs a partner who understands how to make B2B marketing work in an online world designed for B2C.

Baer Web Design helps you reach out effectively to new, targeted business prospects locally, regionally and nationwide. For more than 15 years, our industrial B2B website design and digital marketing services have helped small and mid-size Raleigh area companies improve online for a better bottom line. This has included companies in the industrial and manufacturing sectors, construction & building trades contractors, professional B2B services and more.

Baer Web Design's digital marketing and website design services include features such as responsive design that auto-adjusts your website for all screen sizes, website security services to stop attacks on your website and to fight malware, viruses and other attacks could affect your company. We provide local SEO (search engine optimization) as well as regional and national SEO. And, for example, we provide Raleigh NC area companies with simple and advanced customer inquiry forms for your website. These are just a sample of the many features that we can build into your website design and we customize features for your particular needs.

Call us today to start a conversation about your company and how to boost your online presence in Raleigh, NC, Wake County, the Triangle, throughout North Carolina and beyond.  You need to be there when companies anywhere your potential  customers are looking for the services you provide!

B2B Industrial Website Design Raleigh NC
B2B Industrial Website Design Raleigh North Carolina

Serving The Raleigh NC Area

Also serving B2B custom manufacturing companies and OEM suppliers in these Raleigh, North Carolina area cities and everywhere in between...

  • Raleigh, NC
  • Durham, NC
  • Chapel Hill, NC
  • Cary, NC
  • Garner, NC
  • Clayton, NC
  • Smithfield, NC
  • Goldsboro, NC
  • Selma, NC
  • Wake Forest, NC
  • Apex, NC
  • Morrisville, NC
  • Sanford, NC
  • Siler City, NC
  • Butner, NC
  • Hillsborough, NC
  • Henderson, NC
  • Fuquay-Varina, NC
  • Graham, NC
  • Burlington, NC

Dramatic Changes to NC Industry Since 1990

Having worked with Raleigh area companies since 2002, we have seen the B2B industrial market change dramatically here in North Caroina (Changing Face of North Carolina Economy). Twenty years ago, small and mid-size industrial companies in Raleigh and throughout North Carolina were struggling tremendously and often failing. The industrial markets they had served for so long were facing great economic pressures. Furniture manufacturing, for example, was moving away, and every company that provided parts, components, supplies and services to the furniture manufacturing sector was badly effected. Tobacco growing,  processing and related manufacturing and services were also severely effected by trends in society and government action to that effect. And low tech textile mills and clothing manufacturing moved overseas.

Small NC companies struggled with the need to find new methods and new markets. Advanced manufacturing was sweeping away older operations that weren't keeping pace with technological change. The steps of the sales cycle became shuffled and confusing as the very nature of sales and marketing was rapidly changing. A company's online presence became the new front door to their business and their online message became the new sales pitch, without the chance to even talk to prospects until they had already checked out you and your competitors online.

The New B2B Industrial Market in North Carolina

And finally, in the last 5-10 years, new, vibrant and high tech small manufacturing companies have arisen, with great opportunities reaching out to a wider variety of customers located in North Carolina and beyond. Major new industries, needing new local and regional supply chains, saturated North Carolina in the past few decades. These new and growing North Carolina industries included

  • Biological & pharmaceutical research and manufacturing corporations
  • Automotive, truck & heavy machinery manufacturing companies
  • Aerospace & defense services, supplies and manufacturing companies
  • New energy such as wind power generation and solar power companies
  • Higher tech furniture manufacturing plants
  • Advanced textile research and manufacturing companies

These new industries have brought great new opportunities to young agile and aggressive new companies who supply them.  B2B industrial website design, SEO and website security have become essential to your success.

Digital Things We Do For B2B Industrial Website Design Raleigh Area Companies

Baer Web Design helps industrial clients in Raleigh, NC and nearby areas every day in a variety of ways on all kinds of website updates, site maintenance, website security, and digital marketing efforts. The following items are a small sample of day-to-day tasks that are part of ongoing efforts for B2B industrial company clients and other online marketing clients.

New Law Firm Website Launched

We launched a new website for a law firm specializing in complex business cases and plaintiff-side class actions against the life insurance industry.

Client: Business Litigation Law Firm
Where: NC Triangle Area
Near: Raleigh, North Carolina 27601
GEO-SEO Pages and mini-blogs for geographic focused search engine optimization

GEO-SEO Pages + Mini-Blog Updates for Home Contractor Service Company

Built four GEO-SEO pages for a Raleigh area company that needed local search engine optimization (SEO) for their new trash bin cleaning company. Created a custom form for their service providers to report brief information about some of their service visits so we can do mini-blog updates on each GEO-SEO page with that information. Every mini-blog update is highly search engine optimzed using Schema markup for improved search engine crawling and indexing.

Client: Home Services Contractor in Raleigh Area
Where: Raleigh Area
Near: Cary, NC 27511

Local Search Engine Optimization for Commercial Industrial HVAC Repair Company

Built a GEO-SEO highly targeted geographic page for a commercial and industrial HVAC contractor to help them get anchored and rise in local search results. A handful of GEO-SEO pages can help search engine performance in any area where they want to be found. The GEO-SEO pages perform even better with ongoing updates from our Mini-Blog service. (For example, what you're reading here is a mini-blog update)

Client: Commercial Industrial HVAC Contractor Company
Where: Raleigh Durham Area
Near: Durham, NC 27703
Website evaluation for CNS machine shop near Raleigh North Carolina

Website Evaluation for CNC Machine Shop in North Carolina

Provided a free website evaluation by video conference for a CNC machine shop in the Greensboro area of North Carlolina. We helped them understand what was working well, what needed improvment on their website, and how SEO works. Showed them how certain website features were dragging them down and could be fixed.

Client: CNC Machine Shop
Where: Greensboro NC Area
Near: Burlington, NC 27215
How to embed a spreadsheet in a WordPress website

Live Sync SpreadSheet to WordPress Website

Worked with a Wisconsin manufacturer to keep their spreadsheet data synced with data tables displayed on their website. Whether your data needs periodic updates for prices, quantities, part numbers, options, or any data that you might share with potential clients, you can update your spreadsheet and the assigned table on your website will instantly and automatically sync.

Client: Distributor of gas springs and struts
Where: Southeast Wisconsin
Near: Milwaukee, WI 53224
VRT - Visual Regression Testing for Quality Assurance on WordPress Updates

Automated Visual Comparison Testing after Plugin Updates

WordPress Plugin Updates & QA Testing with VRT

VRT, or visual regression testing, is the best way to detect visual layout errors on your WordPress website following backend updates to a WordPress website. Automated VRT compares before and after screenshots to see if there are any discrepancies after updating WordPress plugins, themes and the WordPress engine.

In this example, the before and after screenshots clearly show a discrepancy and clearly something went wrong during this update. Automated visual regression testing helps find these errors quickly and much more easily than trying to manually look at all of your website pages. For this particular Wisconsin company, VRT helped this layout error get found and fixed quickly!

Client: Graphite Machining Company
Where: Southeast Wisconsin
Near: Milwaukee, WI

Cyber security sign for WordPress website security

WordPress Security - Pingbacks

WordPress Security - Disabling Pingbacks

Fixed website security vulnerability for Wisconsin manufacturing companies following a weekly security bulletin that indicated a widespread WordPress security vulnerability. The report showed "an unauthenticated blind SSRF in the pingback feature... To exploit this vulnerability, an attacker would utilize WordPress pingbacks... in combination with other vulnerabilities."

Our WordPress website security fix included disabling pingbacks for all existing website blog posts and for all future blog posts. Additionally, we updated all WordPress plugins to their most recent versions as part of our regular monthly site management plans to provide even more security against this threat.

Learn more about website security from Baer Web Design.

Client: Small and mid-sized industrial companies
Where: Wisconsin
Near: Green Bay, WI

Google Business Profile for Manufacturers

Google Business Profile Example

Optimizing Manufacturer Google Business Profiles

Your Google Business Profile is a great way to make your business more visible on Google Search and Maps. A small manufacturing company in the Milwaukee area had already claimed their Google Business Profile, but it was not optimized, it ranked low and did not generate leads. We helped them fully optimize their Google business listing and started an ongoing, engaging content strategy for them. This quickly increased their visibility in search results and led to new, qualified industrial buyers connecting with them! Learn more!

Client: Metal Fabrication & Laser Cutting Company
Where: Southeast Wisconsin
Near: Milwaukee, WI

Employment Page Updates

Employment Page Updates for Custom Gasket Manufacturer

Updated the employment opportunities website page of a small custom gaskets contract manufacturer website. Removed three job positions and added job positions for "production associate" and for "industrial customer service". Updated website front page announcements area for these new job positions. Updated the website footer with an "employment" link that goes to the employment page. We do the everyday changes you need on your website.

Client: Custom Gasket Contract Manufacturer
Where: Southeast Wisconsin
Near: Milwaukee, WI

CAD Technical Drawing Files Upload DXF and DWG Files

Manufacturing Websites - Uploading DXF and DWG CAD Files

Many manufacturing companies, such as the Wisconsin plastic injection molding company that recently contacted us, are frustrated that their website contact form won’t upload CAD files like DWG and DXF files. But your industrial and manufacturing customers expect to be able to upload CAD files on your website. And if they’re requesting an RFQ, your website needs to be ready to upload CAD files or you could lose new business opportunities. We solve this problem for manufacturing companies in Milwaukee and nationwide and we'll solve it for your company too. Learn more!

Client: Plastic Injection Molding Company
Where: Southeast Wisconsin
Near: Milwaukee, WI

Website Employment Page Updates

Website Employment Page Updates

Updated the website employment page of a small contract manufacturer. Removed three job positions and added job positions for "production associate" and for "industrial customer service". Updated website front page announcements area for these new job positions. Updated the website footer with an "employment" link that goes to the employment page.

Client: Small Contract Manufacturing Company
Where: Fox Cities area
Near: Appleton, WI

Metal Parts Buffing and Polishing Company

Created Photo Montage for Top of Page Banner Image

Banner images stretch across the entire width at the top of a page. It's often hard to capture a good-quality image of such great width unless you're having a professional photographer take your shots. But we frequently use the images our clients have available that they've taken themselves. With a little bit of creativity and editing, we create awesome photo montages for their banner images. Check out the photo montage banner images on a new website for Elite Metal Polishing. They serve customers from Wisconsin to Illinois, Indiana, Michigan, and more.

Client: Metal Polishing and Buffing Company
Where: Wisconsin
Near: Kenosha, Wisconsin