As experienced manufacturer B2B website design specialists, Baer Web Design partners with small and mid-sized manufacturing and industrial companies in Wisconsin and other states to provide custom WordPress website design, SEO, and industrial marketing. Whether your manufacturing company is located in the Milwaukee area, Green Bay, the Fox Valley / Fox cities area or anywhere in Wisconsin, Baer Marketing can help you get found by OEMs and other companies across Wisconsin and nationwide that need your services.
For almost 20 years, Baer Web Design has created websites nationwide for small manufacturing companies just like yours. If you are a contract manufacturer or other industrial company in Wisconsin providing custom manufactured parts, components, assemblies or industrial services, then Baer Web Design is your partner for industrial website design, SEO and digital marketing.
Wisconsin has a long and proud tradition of manufacturing and is one of the leading manufacturing states, with over 475,000 jobs in this sector. And we know that hundreds of small manufacturers like your company supply the custom manufacturing needs of larger Tier 2 and OEM manufacturers in Wisconsin like Harley Davidson in Milwaukee, Kohler near Sheboygan, Mercury Marine in Fond du Lac, Rockwell Automation and Briggs & Stratton in the Milwaukee area and like Hudson-Sharp PCMC in Green Bay.
With more than 9,400 manufacturers throughout Wisconsin, Baer Web Design helps your company get found online by the large OEM companies above and many others, including Miller Electric in Appleton, Oshkosh Corporation in Oshkosh and Case IH (International Harvester) as well as Case Construction Equipment, both in Racine. And we’ll help you get found by other large companies across Wisconsin and beyond. Our unparalleled GEO SEO mini blog program does just that for small and mid-sized manufacturing companies.
We'll help you open online doors to sales opportunities across all of these major Wisconsin industrial segments...
SEO for Metal Finishing Company
Started a monthly SEO service for a Wisconsin metal finishing company that specializes in precision metal polishing for OEMs in Wisconsin, northern Illinois, and Chicago. In addition to optimizing their web pages, we will post monthly SEO mini-blog updates targeted at specific geographic areas plus monthly updates to their Google Business Profile and social media pages.
SEO for Wisconsin Commercial Industrial HVAC Repair Company
Built a GEO-SEO highly targeted geographic page for a commercial and industrial HVAC contractor to help them get anchored and rise in local and regional search results. GEO-SEO pages can improve your search engine performance in any geographic area where you want to be found. The GEO-SEO pages perform even better with ongoing updates from our Mini-Blog service. (This is an example of a mini-blog update.)
Live Sync SpreadSheet to WordPress Website
Worked with a Wisconsin manufacturer to keep their spreadsheet data synced with data tables displayed on their website. Whether your data needs periodic updates for prices, quantities, part numbers, options, or any data that you might share with potential clients, you can update your spreadsheet and the assigned table on your website will instantly and automatically sync.
Automated Visual Comparison Testing after Plugin Updates
WordPress Plugin Updates & QA Testing with VRT
VRT, or visual regression testing, is the best way to detect visual layout errors on your WordPress website following backend updates to a WordPress website. Automated VRT compares before and after screenshots to see if there are any discrepancies after updating WordPress plugins, themes and the WordPress engine.
In this example, the before and after screenshots clearly show a discrepancy and clearly something went wrong during this update. Automated visual regression testing helps find these errors quickly and much more easily than trying to manually look at all of your website pages. For this particular Wisconsin company, VRT helped this layout error get found and fixed quickly!
WordPress Security - Pingbacks
WordPress Security - Disabling Pingbacks
Fixed website security vulnerability for Wisconsin manufacturing companies following a weekly security bulletin that indicated a widespread WordPress security vulnerability. The report showed "an unauthenticated blind SSRF in the pingback feature... To exploit this vulnerability, an attacker would utilize WordPress pingbacks... in combination with other vulnerabilities."
Our WordPress website security fix included disabling pingbacks for all existing website blog posts and for all future blog posts. Additionally, we updated all WordPress plugins to their most recent versions as part of our regular monthly site management plans to provide even more security against this threat.
Learn more about website security from Baer Web Design.
Google Business Profile Example
Optimizing Manufacturer Google Business Profiles
Your Google Business Profile is a great way to make your business more visible on Google Search and Maps. A small manufacturing company in the Milwaukee area had already claimed their Google Business Profile, but it was not optimized, it ranked low and did not generate leads. We helped them fully optimize their Google business listing and started an ongoing, engaging content strategy for them. This quickly increased their visibility in search results and led to new, qualified industrial buyers connecting with them! Learn more!
Employment Page Updates
Employment Page Updates for Custom Gasket Manufacturer
Updated the employment opportunities website page of a small custom gaskets contract manufacturer website. Removed three job positions and added job positions for "production associate" and for "industrial customer service". Updated website front page announcements area for these new job positions. Updated the website footer with an "employment" link that goes to the employment page. We do the everyday changes you need on your website.
Manufacturing Websites - Uploading DXF and DWG CAD Files
Many manufacturing companies, such as the Wisconsin plastic injection molding company that recently contacted us, are frustrated that their website contact form won’t upload CAD files like DWG and DXF files. But your industrial and manufacturing customers expect to be able to upload CAD files on your website. And if they’re requesting an RFQ, your website needs to be ready to upload CAD files or you could lose new business opportunities. We solve this problem for manufacturing companies in Milwaukee and nationwide and we'll solve it for your company too. Learn more!
Website Employment Page Updates
Updated the website employment page of a small contract manufacturer. Removed three job positions and added job positions for "production associate" and for "industrial customer service". Updated website front page announcements area for these new job positions. Updated the website footer with an "employment" link that goes to the employment page.
Created Photo Montage for Top of Page Banner Image
Banner images stretch across the entire width at the top of a page. It's often hard to capture a good-quality image of such great width unless you're having a professional photographer take your shots. But we frequently use the images our clients have available that they've taken themselves. With a little bit of creativity and editing, we create awesome photo montages for their banner images. Check out the photo montage banner images on a new website for Elite Metal Polishing. They serve customers from Wisconsin to Illinois, Indiana, Michigan, and more.
Industrial SEO Rank Check Report
Provided industrial SEO rank check report to show a Wisconsin custom metal fabrication company how they rank in search engine results. The SEO rank check service provides monthly reports for your keyword ranking in multiple target cities for your company because your rank can be completely different, and significantly lower, in cities other than the city where you're located.
The SEO keyword ranking report provides needed information to direct improvements to your SEO, everywhere you want new customers. We provide the reports and the SEO services to help you rank better online and to improve your search engine keyword ranking over time.
Client: Metal Fabrication Shop
Mobile Website Image Adjustments
Added new images to website of a hydraulic hose and fittings distributor company and after quality check on mobile devices, made adjustments to the website design to assure that text wrapping around images on mobile phones appeared correctly.
Client: Hydraulic Hose & Fittings Distributor